UNESCO demands Kyiv authorities to remove outdoor advertising from cultural objects

Kyiv (Kiev), July 22, 2016

Outdoor advertising must be banned in the buffer zone
close to Kyiv Pechersk Lavra – a historic Orthodox
Christian monastery – and the National Sanctuary Complex
“Sophia of Kyiv”. That is what needs to be done
according to the demands of UNESCO, indignant with the
amount of commercial advertising in historical areas of
Ukrainian capital.

Kyiv authorities promise not only to fulfil the
requirements, but to do even more.

The representatives of Kyiv mayor Vitaliy Klitschko say
they are set to remove the advertising boards from the
crossroads and main transport routes. Their key argument
is that too much advertising allegedly distracts the
drivers from following the traffic rules, thus, endangers
the pedestrians and other drivers as well.

According to the new legislation project, the outdoor
advertising may be installed not closer than 10 metres
from the junctures and pedestrian crossings, as well as no
more than 30 metres from public transport stops. The
advertisers themselves strongly oppose such initiative.

Oksana Polischuk, head of Outdoor Advertising Association:
“It is impossible to establish a precise distance
for the whole city, since each and every street is
unique.”

The deputies of Kyiv city council are to consider the new
outdoor advertising conception next month. If the project
is adopted, Kyiv will undergo the commercial changeover.

Leave a Reply

Your email address will not be published. Required fields are marked *